Our SEO Journey Started in a Coffee Shop

Three years ago, we were just two professionals frustrated with cookie-cutter SEO advice that never worked for real businesses in competitive markets.

Why We Do This Differently

Back in 2022, Helena was running digital marketing for a mid-size e-commerce company in Taipei. Viktor was freelancing as a technical consultant. We kept meeting the same frustrated business owners who'd been burned by SEO agencies promising overnight miracles.

"Every audit we received was just a list of broken links and missing meta tags. Nobody was looking at the real problems affecting our search visibility."

That's when we realized most SEO education teaches outdated tactics instead of practical audit skills. We started developing a different approach - one that focuses on understanding how search engines actually evaluate websites in 2025, not recycling advice from five years ago.

Our methodology isn't about following checklists. It's about training your eye to spot the technical issues, content gaps, and user experience problems that genuinely impact rankings.

Team collaboration workspace with SEO analysis tools and documentation

What We Actually Teach

Our training programs focus on hands-on audit techniques that work for real websites with real business challenges.

Technical Deep Dives

Learn to identify crawl issues, site architecture problems, and performance bottlenecks that impact search visibility. We use actual client websites as case studies.

Content Gap Analysis

Master the art of finding content opportunities competitors miss. We teach you to analyze search intent patterns and identify keyword clusters with commercial potential.

Practical Implementation

Every technique comes with step-by-step implementation guides. You'll practice on live websites and learn to prioritize fixes based on business impact.

SEO audit process documentation and analysis workflow

Real-World Experience

Helena brings eight years of in-house SEO experience from Taiwan's competitive e-commerce market. She's seen what works when you're competing against established brands with bigger budgets.

Viktor's background in technical consulting means he understands the development side - why certain fixes take weeks to implement and how to communicate priority issues to busy dev teams.

Meet Your Instructors

We've been where you are - trying to make sense of conflicting SEO advice while dealing with real business pressures.

Helena Thorsen

Lead SEO Strategist

Helena spent five years managing SEO for three different e-commerce companies in Taiwan before starting MaxonElite. She's particularly good at identifying why websites plateau in search rankings despite following "best practices." Her specialty is competitor analysis and finding content opportunities in saturated markets.

Viktor Rasmussen

Technical SEO Specialist

Viktor comes from a web development background and transitioned into SEO consulting in 2021. He's the guy who can explain complex technical issues in plain English and help you prioritize fixes based on actual business impact rather than audit tool severity scores.

Our Teaching Philosophy

We believe SEO education should prepare you for real-world challenges, not just help you pass certification exams. Our programs focus on developing judgment and analytical thinking rather than memorizing algorithm updates. You'll learn to conduct audits that actually improve business outcomes, not just check boxes on a technical to-do list.

Why Taiwan Businesses Trust Us

Working in Taiwan's digital market taught us that effective SEO requires understanding local search behavior and business constraints. International SEO advice often doesn't account for bilingual content challenges, local competition dynamics, or the technical limitations many businesses face.

Our audit methodology addresses these real-world factors. We teach you to evaluate websites within their actual business context, not against theoretical best practices that ignore practical constraints.

Local business SEO consultation and strategy session

SEO training and professional development workshop

Ready to Learn SEO Auditing That Actually Works?

Our next comprehensive training program starts in August 2025. You'll work through real audit scenarios and learn to spot the issues that genuinely impact search performance.

Start Your SEO Audit Journey

Join professionals who are tired of generic SEO advice and want to develop practical audit skills that deliver measurable results for real businesses.

Get Program Details